Beyond The Funnel: who they sell to, and their live ad presence
Beyond The Funnel is a LinkedIn advertising agency that helps B2B brands build and scale full-funnel LinkedIn ad campaigns managed by a certified LinkedIn expert. Their buyers are B2B marketing leaders and founders who are running LinkedIn ads but seeing poor pipeline results due to untested strategies, weak targeting, or no structured funnel. They sell campaign management and optimization services tiered by ad spend and growth stage.
Who Beyond The Funnel sells to
B2B marketing leaders, demand generation managers, growth marketers, and founder-operators at small to mid-size B2B companies who are investing in LinkedIn ads but generating inconsistent or low-quality pipeline. The defining account situation is a B2B company with an active or planned LinkedIn ad budget that lacks a structured full-funnel testing framework, resulting in underperformance and wasted spend. Sweet-spot segments include B2B SaaS, professional services, consulting, and technology companies targeting enterprise or mid-market buyers. The core pain is that LinkedIn ads are not converting attention into qualified opportunities because campaigns lack proper audience validation, funnel sequencing, and creative iteration.
Buyer and segments
- B2B Marketing Leaders
- Demand Generation Managers
- Founder-Operators
- B2B SaaS
- Professional Services
- LinkedIn Ads Management
Live ad presence
We checked the LinkedIn and Google ad libraries and found no live ads we can read for Beyond The Funnel right now. When they run ads, AdRoast scores each one against the buyer above.
Score Beyond The Funnel’s ads against this buyer on AdRoast.
Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.