How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Betterworks's ads lose the buyer

Betterworks is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 10 ads need fixing. Each ad below is one of Betterworks’s real live creatives, read straight from the ad libraries.

Betterworks’s live ads, scored against their buyer

HR believes managers are ready to lead AI-enabled work, but managers aren’t so s, scored 8/10 against Betterworks’s ideal buyer. Sharp stat-led hook targets the exact CEO-accountability pain CHROs feel, backed by 934-leader research.
Performance Management Snapshot - Take The Quiz, scored 7/10 against Betterworks’s ideal buyer. Low-friction quiz format speaks directly to HR leaders questioning their program's business value.
Meet Betterworks at Gartner Orlando | Booth #903, scored 6/10 against Betterworks’s ideal buyer. Right venue and audience but the offer is just a booth visit with no specific reason to stop by.
Performance Management Snapshot - Take The Quiz, scored 7/10 against Betterworks’s ideal buyer. Clear ICP pain hook and low-friction CTA, but maturity quiz outcome stays vague.
Performance management has a translation problem. Our latest survey of over 900 , scored 8/10 against Betterworks’s ideal buyer. Specific survey stat hits the exact ICP fear of not proving HR value to the CEO.
Meet Betterworks at Gartner Orlando | Booth #903, scored 6/10 against Betterworks’s ideal buyer. Event invite targets the right buyer but offers no reason to click beyond attending.
Most companies don’t need another performance management redesign. They need to , scored 7/10 against Betterworks’s ideal buyer. Provocative POV challenges the ICP's default thinking.
Meet Betterworks at Gartner Orlando | Booth #903, scored 5/10 against Betterworks’s ideal buyer. Generic tagline and event logistics dominate, no pain or outcome for the buyer.
Performance Management Snapshot - Take The Quiz, scored 7/10 against Betterworks’s ideal buyer. Crisp format promise and business-value framing earn the click, outcome still implied not stated.
Performance Management Snapshot - Take The Quiz, scored 6/10 against Betterworks’s ideal buyer. Playful idiom gets attention but dilutes the seriousness of the ICP's performance pain.
Betterworks® Enterprise OKRs - Enterprise Goal Management - Talk t..., scored 7/10 against Betterworks’s ideal buyer. Matches high-intent enterprise OKR query well with a direct demo CTA, but outcome is functional not strategic.
Betterworks - The Performance Solution., scored 6/10 against Betterworks’s ideal buyer. Enterprise trust signal lands but 'Performance Solution' is too generic to separate from every competitor.
Betterworks®, scored 5/10 against Betterworks’s ideal buyer. Covers the right features but no proof, no pain hook, and no reason to click over rivals.
Betterworks® - Make Work Every Day, scored 7/10 against Betterworks’s ideal buyer. Opens with a sharp buyer pain that directly names the legacy review problem HR leaders want to escape.
Betterworks, scored 4/10 against Betterworks’s ideal buyer. Bare brand name headline with no sitelinks and a string of generic claims earns no click.
Betterworks - Make Work Better Together., scored 5/10 against Betterworks’s ideal buyer. Headline is a feel-good tagline with no buyer pain or specific outcome to pull in an HR leader.
Betterworks®, scored 6/10 against Betterworks’s ideal buyer. Role-specific language and a self-guided tour CTA add intent, but no proof or pain hook to earn urgency.
Betterworks®, scored 5/10 against Betterworks’s ideal buyer. Covers the right category but leads with features, not buyer pain, and the tour CTA lacks urgency.

See Betterworks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.