How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Benchmark Gensuite's ads lose the buyer

Benchmark Gensuite is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 4 ads need fixing. Each ad below is one of Benchmark Gensuite’s real live creatives, read straight from the ad libraries.

Benchmark Gensuite’s live ads, scored against their buyer

Benchmark Your AI Program Plans, scored 6/10 against Benchmark Gensuite’s ideal buyer. EHS-specific framing lands but the offer is a maturity assessment, not a product proof point.
See What to Prioritize for 2027, scored 7/10 against Benchmark Gensuite’s ideal buyer. Scorecard visual with scored dimensions gives EHS buyers a concrete, self-relevant reason to click.
Moving Beyond TRIR: What ASTM E2920-26 Changes, scored 7/10 against Benchmark Gensuite’s ideal buyer. Timely regulatory hook on a real EHS pain point that TRIR-focused buyers will immediately recognize.
See Where Your AI Program Stands, scored 6/10 against Benchmark Gensuite’s ideal buyer. Right buyer, right timing hook, but the offer is a self-assessment tool with no outcome or proof to compel a click.
What AI Can't Do for EHS (And Why Leaders Need it Anyway), scored 5/10 against Benchmark Gensuite’s ideal buyer. Thought-leadership framing with no product offer, outcome, or reason to click beyond a vague AI observation.
Real-Time Risk Analysis. More Time to Prevent Incidents., scored 8/10 against Benchmark Gensuite’s ideal buyer. Named product, specific AI function, product UI shown, and a clear outcome make this the strongest demand-gen execution in the set.
“We were able to push our safety programs and safety initiatives to a whole new , scored 7/10 against Benchmark Gensuite’s ideal buyer. Customer quote signals real-world proof and the copy teases a full testimonial, but the outcome and company context are missing from the visible copy.
Let AI Find What Changed in Your SDS, scored 8/10 against Benchmark Gensuite’s ideal buyer. Specific chemical compliance pain, named AI agent, and a live UI demo make the value immediately tangible for the right buyer.
Upload the Permit. Operationalize Every Requirement., scored 8/10 against Benchmark Gensuite’s ideal buyer. Highly specific environmental compliance pain with a named product and UI proof, directly matching the ICP's permit and compliance burden.
Hear Why EHS Leaders Prefer a Connected Platform, scored 7/10 against Benchmark Gensuite’s ideal buyer. Named EHS buyer at a recognizable company voicing the exact unified-platform pain is strong proof, but no product outcome or CTA follows.
EHS Leaders Explain What Earns Their Trust, scored 7/10 against Benchmark Gensuite’s ideal buyer. Named peer proof from a real EHS Director builds credibility, but the quote is about vendor relationship, not a specific outcome.
Easily Scale Your AI for EHS Planning, scored 6/10 against Benchmark Gensuite’s ideal buyer. Scorecard tool is a solid lead magnet but AI maturity framing is a secondary concern for compliance-driven EHS buyers.

See Benchmark Gensuite’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.