How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Beeline's ads lose the buyer

Beeline is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 10 ads need fixing. Each ad below is one of Beeline’s real live creatives, read straight from the ad libraries.

Beeline’s live ads, scored against their buyer

Looking for VMS proof? It's right here., scored 8/10 against Beeline’s ideal buyer. Three hard numbers ($12m saved, 158% ROI, 95% fewer errors) make the proof case unusually strong, but no named customer anchors the QBR data.
Does your VMS treat you like a priority?, scored 7/10 against Beeline’s ideal buyer. Sharp emotional hook and 'Switch to Beeline' CTA land the comparison job cleanly, but no concrete proof or named rival sharpens the objection.
The SOW visibility you already own., scored 7/10 against Beeline’s ideal buyer. Specific SOW visibility pain and product screenshot make the value tangible, but the 'you already own it' angle is underexplained and proof is absent.
Easy to Use and Manage - Source, Manage, and Pay, scored 5/10 against Beeline’s ideal buyer. Platform claim lands but 'easy to use' is generic and no proof or CTA sharpens the offer.
Vendor Management System, scored 6/10 against Beeline’s ideal buyer. Social proof signal ('trusted by global brands') helps but 'full visibility into your vendor spend' stays vague without a number or CTA.
Full Workforce Visibility, scored 5/10 against Beeline’s ideal buyer. Headline matches a core ICP pain but body adds nothing new and there is no CTA or proof to drive action.
Contingent Workforce VMS - Manage Contingent Workers - Source, Manage, and Pay, scored 7/10 against Beeline’s ideal buyer. Query-matched headline plus a clear demo CTA make this the sharpest conversion ad in the set, though proof is absent.
VMS Software - Vendor Management System, scored 5/10 against Beeline’s ideal buyer. Headline matches the query but body trails off mid-sentence and sitelinks dilute focus without a clear CTA.
Contingent Workforce Solution - See Every External Worker, scored 7/10 against Beeline’s ideal buyer. Strong headline, outcome-linked sitelinks, and a customer-review snippet give this the richest proof signal in the set.
Contingent Workforce VMS - Full Workforce Visibility, scored 8/10 against Beeline’s ideal buyer. Named analyst award plus specific visibility dimensions and a demo CTA make this the strongest demand-gen ad in the set.
Vendor Management System - Simplify Supplier Management, scored 6/10 against Beeline’s ideal buyer. Covers vendors, contractors, and SOW.
VMS Software - The Independent VMS, scored 5/10 against Beeline’s ideal buyer. Visibility and compliance promise lands but no outcome number or differentiator sharpens the click.
The Official Beeline Site - Easy to Use and Manage, scored 5/10 against Beeline’s ideal buyer. Full-platform promise and demo CTA are clear but 'Easy to Use' headline wastes the hook on a feature claim.
The Official Beeline Site - Extended Workforce Platform, scored 7/10 against Beeline’s ideal buyer. Analyst-backed market leader claim plus three concrete capability pillars make this the strongest proof signal in the set.
Vendor & Supplier Scorecards, scored 4/10 against Beeline’s ideal buyer. Scorecard hook is relevant but pivoting to a VMS checklist CTA blurs the offer and loses the conversion moment.
Contingent Workforce Mgmt Tool - Average ROI of 158% in 3 years, scored 8/10 against Beeline’s ideal buyer. Specific ROI number in the headline is the sharpest proof signal in the set, though 'Learn more' undersells the conversion step.
Contingent Workforce Mgmt Tool - Consult with a Product Expert - Full External Labor Visibility, scored 5/10 against Beeline’s ideal buyer. Three headline segments dilute focus and 'Learn more' is too soft for a high-intent search query.
VMS Systems for Staffing - Consult with a Product Expert, scored 6/10 against Beeline’s ideal buyer. Free demo CTA and cost-reduction promise are solid but the body reads like a site menu, scattering attention across five actions.

See Beeline’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.