How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where B2B Wave's ads lose the buyer

B2B Wave is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 10 ads need fixing. Each ad below is one of B2B Wave’s real live creatives, read straight from the ad libraries.

B2B Wave’s live ads, scored against their buyer

B2B eCommerce, without the hassle., scored 7/10 against B2B Wave’s ideal buyer. Hits the exact pain of buyer-specific pricing but stops short of proof or a CTA.
The next big upgrade to your B2B portal isn’t another dashboard. It’s being able, scored 6/10 against B2B Wave’s ideal buyer. AI angle is intriguing but the demo screenshot speaks to existing users more than cold prospects.
B2B eCommerce, without the hassle., scored 7/10 against B2B Wave’s ideal buyer. Hits the exact pain of buyer-specific pricing but stops short of proof or a CTA.
Wholesale Ecommerce Platform, scored 5/10 against B2B Wave’s ideal buyer. Matches the query but body copy is circular and adds no specific value.
Manage B2B & Wholesale Orders, scored 5/10 against B2B Wave’s ideal buyer. Headline matches intent but body just restates the headline with no proof or outcome.
B2B Wave: eCommerce Simplified, scored 6/10 against B2B Wave’s ideal buyer. No-tech barrier is a real ICP pain point but stops short of any outcome or CTA.
B2B Online Selling Simplified, scored 6/10 against B2B Wave’s ideal buyer. Clear positioning for the ICP but body has a typo and no specific proof or offer.
Create your Own B2B Ecommerce, scored 7/10 against B2B Wave’s ideal buyer. Names the exact buyer segments clearly, though no outcome or CTA to close the click.
Wholesale Website Builder, scored 7/10 against B2B Wave’s ideal buyer. Customer-specific pricing is a sharp ICP pain point that lifts this above generic.
Best B2B Ordering Platform - Order Software That Works, scored 7/10 against B2B Wave’s ideal buyer. Speed-to-launch claim and free demo CTA are concrete, though 'Best' is unsubstantiated.
Launch B2B Customer Portal, scored 6/10 against B2B Wave’s ideal buyer. Ease angle fits the no-dev ICP need but 'anyone' dilutes the buyer signal.
Simple B2B Order Software, scored 6/10 against B2B Wave’s ideal buyer. Hits the pain of errors and speed but lacks any specific proof or differentiator.
Build Your B2B Website, scored 6/10 against B2B Wave’s ideal buyer. Wholesale framing and demo CTA are solid but headline is generic and outcome-thin.
Best B2B Ordering Platform - Order Software That Works, scored 5/10 against B2B Wave’s ideal buyer. Self-declared 'best' with no proof and a vague 'that works' claim undercuts credibility.
B2B Platform For Wholesale, scored 7/10 against B2B Wave’s ideal buyer. No-tech-barrier angle directly addresses the non-developer ICP sweet spot.
B2B Wave For Wholesalers, scored 7/10 against B2B Wave’s ideal buyer. Emphatic no-tech-required message lands squarely on the non-developer wholesale buyer.
Simple B2B Order Software, scored 6/10 against B2B Wave’s ideal buyer. Hits the pain of errors and speed but lacks any specific proof or differentiator.
B2B Portal Setup In Days, scored 8/10 against B2B Wave’s ideal buyer. Speed-to-launch claim plus free trial CTA directly answers the no-developer, fast-setup need.

See B2B Wave’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.