Where Awork's ads lose the buyer

Awork is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 4 ads need fixing. Each ad below is one of Awork’s real live creatives, read straight from the ad libraries.

Awork’s live ads, scored against their buyer

  • Eure Agentur hat eigene Abläufe. Baut euch die passenden AI-Agents dazu. Mit awo, scored 6/10 against Awork’s ideal buyer. Strong agency-AI angle but value outcome stays cut off before the payoff lands.
  • AI-Agents, die Agenturarbeit wirklich erleichtern. 👉, scored 7/10 against Awork’s ideal buyer. Concrete briefing-pain scenario plus a visual UI mock make the agent's job immediately tangible.
  • AI wird gerade zum Wissensmanagement-Thema. Logisch: Eure AI kann nur so gut arb, scored 5/10 against Awork’s ideal buyer. Interesting AI-knowledge angle but the copy truncates before delivering a concrete agency benefit.
  • Jetzt kostenfrei testen, scored 6/10 against Awork’s ideal buyer. OMR Leader badge and product UI add real proof but 'Agenturen lieben awork' is a generic claim without a specific outcome.
  • awork war immer DAS Projektmangement-Tool für Agenturen. Jetzt sind wir das Tool, scored 6/10 against Awork’s ideal buyer. Thought-leader format with a concrete 6-phase framework is credible but no CTA or next step is visible.
  • Tobias Hagenau hat mir meinen Tool-Stack kaputt gemacht!!1! Gott sei dank :D. To, scored 7/10 against Awork’s ideal buyer. Screenshot of a real booked meeting as social proof is unusually concrete and the hook is genuinely disruptive.

See Awork’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.