How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Auth0's ads lose the buyer

Auth0 is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 1 ad needs fixing. Each ad below is one of Auth0’s real live creatives, read straight from the ad libraries.

Auth0’s live ads, scored against their buyer

A practical guide to securing agentic commerce for digital and tech leaders., scored 7/10 against Auth0’s ideal buyer. Sharp hook on agentic commerce lands well for retail-facing product leaders, but skews narrow away from core auth/security buyers.
See how identity turns conversational AI into secure checkout channels., scored 6/10 against Auth0’s ideal buyer. Outcome is clear but framed as an e-commerce conversion play, diluting the identity and security angle that earns the core ICP click.
Get a practical checklist to audit registration, login flows, and checkout friction., scored 8/10 against Auth0’s ideal buyer. Revenue-loss framing hits the login friction trigger directly and the checklist asset lowers the barrier to click.
Get a practical checklist to audit registration, login flows, and checkout friction., scored 7/10 against Auth0’s ideal buyer. Login-friction angle hits a real ICP pain but stops short of a specific outcome or proof point.
Scale autonomous agents without approval drag., scored 9/10 against Auth0’s ideal buyer. Specific stat plus exact pain (access and governance drag) lands squarely on the AI-agent identity trigger.
A no-fluff guide to customer identity for product and engineering leaders., scored 7/10 against Auth0’s ideal buyer. Punchy creative hook reframes identity complexity well but body copy stays generic without a concrete payoff.
Get the developer’s guide to enterprise-ready identity., scored 8/10 against Auth0’s ideal buyer. Crisp tension framing nails the enterprise SaaS buyer dilemma with a clear guide offer and strong CTA.
A no-fluff guide to customer identity for product and engineering leaders., scored 7/10 against Auth0’s ideal buyer. Provocative question challenges the DIY-auth assumption well but duplicates the same asset as ad 2 with a slightly sharper hook.
Get the developer’s guide to enterprise-ready identity., scored 8/10 against Auth0’s ideal buyer. Developer-native language and sprint-cost framing hit the engineering audience pain precisely with a punchy CTA.

See Auth0’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.