How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Aurora Solar's ads lose the buyer

Aurora Solar is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 2 ads need fixing. Each ad below is one of Aurora Solar’s real live creatives, read straight from the ad libraries.

Aurora Solar’s live ads, scored against their buyer

A view from above, on the platform you trust, scored 7/10 against Aurora Solar’s ideal buyer. Clear draw and date land well, but no pain hook explains why drone accuracy matters.
Battery savings you can rely on, scored 8/10 against Aurora Solar’s ideal buyer. Product screenshot showing real storage simulation data gives a concrete reason to attend the live demo.
Built for European solar markets, scored 5/10 against Aurora Solar’s ideal buyer. Pure brand-name event teaser with date and CTA but zero draw beyond a generic 'speed and accuracy' claim.
Designs you can trust, scored 7/10 against Aurora Solar’s ideal buyer. Product screenshot with real numbers (96% energy offset, bill drop to 299 GBP) gives a concrete draw, but no named speaker or agenda session.
Fast, accurate, trusted., scored 8/10 against Aurora Solar’s ideal buyer. Creative shows solar, storage, and heat pump in one proposal with real system numbers, making the event draw concrete and ICP-relevant.
A new storage model to maximize bill savings, scored 7/10 against Aurora Solar’s ideal buyer. Storage simulation screenshot with real grid-reliance data is a strong draw for storage-focused installers, but the event date is US-format only and no agenda or speaker is named.
Accurate site data from above, scored 7/10 against Aurora Solar’s ideal buyer. Drone mapping screenshot is a specific, differentiated draw for installers who struggle with site data accuracy, though no speaker or session detail is given.
Aurora Solar Software - Solar System Planning Software, scored 6/10 against Aurora Solar’s ideal buyer. Speaks directly to the ICP buyer with a strong sitelink set but the value claim lacks specificity or proof.

See Aurora Solar’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.