How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Augury's ads lose the buyer

Augury is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 10 ads need fixing. Each ad below is one of Augury’s real live creatives, read straight from the ad libraries.

Augury’s live ads, scored against their buyer

Link Machine Symptoms to Process Changes, scored 7/10 against Augury’s ideal buyer. Strong ICP hook and clear logistics, but draw leans on product name over a named speaker topic or concrete outcome.
The Power of Connected Operations Webinar: See Augury's Operations Agent Live on November 18th, scored 7/10 against Augury’s ideal buyer. Strong ICP hook and clear logistics, but draw leans on product name over a named speaker topic or concrete outcome.
The Power of Connected Operations Webinar: See Augury's Operations Agent Live on November 18th, scored 7/10 against Augury’s ideal buyer. Three sharp ICP pain words land hard, but the draw stops at 'connected data' without a concrete session outcome or speaker topic.
The Power of Connected Operations Webinar: See Augury's Operations Agent Live on November 18th, scored 7/10 against Augury’s ideal buyer. Strong pain hook and live demo draw, but no outcome number or named-customer proof to lift urgency.
Why Just Watch Assets?, scored 4/10 against Augury’s ideal buyer. Vague comparison hook with no specific outcome or query match to pull a searching buyer.
Stop Waiting... Choose Augury, scored 3/10 against Augury’s ideal buyer. Self-declared leadership claim with no specific outcome, proof, or query-matched value for the searching buyer.
AI Predictive Maintenance, scored 6/10 against Augury’s ideal buyer. Query-matched headline and clear uptime outcome, but no proof or CTA to convert a high-intent searcher.
Machine Health Monitoring, scored 5/10 against Augury’s ideal buyer. Roles named correctly but 'empower' and 'precise diagnostics' are category claims with no outcome or proof.
Augury: Maximize Your Yield, scored 5/10 against Augury’s ideal buyer. Production-uptime hook resonates with the ICP but 'maximize yield' is vague.
Reduce Maintenance Costs, scored 6/10 against Augury’s ideal buyer. Pain-matched headline and ROI promise land well, but 'rapid ROI' is unquantified and no CTA drives the next step.
Machine Monitoring System - Industrial-grade IoT sensors - Augur..., scored 7/10 against Augury’s ideal buyer. Strongest Google ad in the set: 'eliminate unplanned downtime' and specific asset types match the ICP's core pain directly.
Industrial Vibration Sensors Predictive Maintenance, scored 8/10 against Augury’s ideal buyer. Strong query match with specific proof points and equipment types named.
Advanced Machine Monitoring, scored 5/10 against Augury’s ideal buyer. Generic headline and body lack any specific outcome or differentiator for the ICP.
Hazardous Area Monitoring, scored 5/10 against Augury’s ideal buyer. Segment-specific headline but body is a generic category claim with no proof or outcome.
Reduce Maintenance Costs, scored 6/10 against Augury’s ideal buyer. Pain-led headline lands well but 'rapid ROI' is unquantified and no CTA is present.
Reduce Unplanned Downtime Maximize Throughput, scored 8/10 against Augury’s ideal buyer. 310% ROI claim and direct downtime language hit the ICP's core pain with real proof.
KCF Fried? Augury Excels, scored 7/10 against Augury’s ideal buyer. Named-rival hook grabs bottom-funnel switchers but the benefit claim stays vague.
Advanced Machine Monitoring, scored 5/10 against Augury’s ideal buyer. Generic headline and body lack any specific outcome or differentiator for the ICP.

See Augury’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.