Where AU10TIX's ads lose the buyer
AU10TIX is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 8 ads need fixing. Each ad below is one of AU10TIX’s real live creatives, read straight from the ad libraries.
AU10TIX’s live ads, scored against their buyer
- The credential checks out. Does the person?, scored 7/10 against AU10TIX’s ideal buyer. AI impersonation angle hits ICP pain, Microsoft co-brand adds credibility, but speakers are not compliance or fraud titles.
- Everyone leaves Money20/20 with a tote bag. But almost nobody leaves with a head, scored 5/10 against AU10TIX’s ideal buyer. Event presence post with no product hook or pain point for the compliance and fraud buyer.
- Fraud never sees us coming., scored 6/10 against AU10TIX’s ideal buyer. Event invite with face-scan visual lands on ICP, but copy stays generic with no fraud-specific hook.
- Sleep easier. We've got fraud covered., scored 5/10 against AU10TIX’s ideal buyer. Emotional hook is relatable but vague, and the event CTA competes with the reassurance message.
- Fake faces out. Real customers in., scored 5/10 against AU10TIX’s ideal buyer. Deepfake angle fits ICP pain but creative shows only the venue with no product signal or proof.
- Authentication worked. But is it really you?, scored 8/10 against AU10TIX’s ideal buyer. Microsoft co-brand, named speakers, and AI impersonation topic hit the ICP's sharpest pain point precisely.
- Fraud never sees us coming., scored 6/10 against AU10TIX’s ideal buyer. Punchy villain framing fits fraud-fighter ICP but creative and copy deliver no specific capability or proof.
- AU10TIX Identity Verification - AU10TIX IDV Consortium Works, scored 7/10 against AU10TIX’s ideal buyer. Deepfake pattern-detection claim is specific and credible, though sitelinks like 'We Love Fraud' undercut professionalism.
- AU10TIX Identity Verification - Synthetic Fraud Detection, scored 8/10 against AU10TIX’s ideal buyer. KYC and synthetic fraud headline maps directly to ICP search intent, with strong sitelinks covering key use cases.
- Trusted Biometric IDV, scored 8/10 against AU10TIX’s ideal buyer. Gartner proof plus deepfake risk framing is a high-credibility offer perfectly matched to the ICP's evaluation stage.
- AU10TIX Identity Verification - Synthetic Fraud Detection, scored 6/10 against AU10TIX’s ideal buyer. Synthetic fraud hook is on-ICP but body is generic with no specific outcome or proof.
- 65% of all IDs are Digital, scored 6/10 against AU10TIX’s ideal buyer. Stat-led hook grabs attention but body falls back on generic adjectives with no outcome.
- Get Your Free Demo Today, scored 5/10 against AU10TIX’s ideal buyer. Demo CTA is clear but 'outsmart fraud' is too vague to earn a click from a skeptical buyer.
- KYC Online Verification, scored 7/10 against AU10TIX’s ideal buyer. Volume qualifier targets enterprise KYC buyers precisely, though no outcome or proof follows.
- AU10TIX vs Veriff: Results, scored 8/10 against AU10TIX’s ideal buyer. Competitor comparison with speed and accuracy proof hits KYC buyers actively evaluating alternatives.
- Jumio vs AU10TIX comparison, scored 9/10 against AU10TIX’s ideal buyer. Named enterprise logos plus direct competitor framing gives high-intent evaluators a compelling reason to click.
See AU10TIX’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.