Where Asana's ads lose the buyer

Asana is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Asana’s real live creatives, read straight from the ad libraries.

Asana’s live ads, scored against their buyer

• Get work done faster with Asana’s prebuilt AI Teammates for marketing, ops, IT, , scored 7/10 against Asana’s ideal buyer. Clear ICP role callout and AI angle land well, but no proof or urgency to separate from generic AI claims.
• Kampagnen vom Briefing bis zum Start voranbringen, scored 6/10 against Asana’s ideal buyer. Pain of manual coordination is real and on-ICP, but the value stays generic with no proof or specific outcome.
• Kampagnenübergaben mit AI Teammates koordinieren, scored 7/10 against Asana’s ideal buyer. Automated handoffs as the specific mechanism is a sharper hook than most, though no proof anchors the speed claim.

See Asana’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.