How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Arcticwolf's ads lose the buyer

Arcticwolf is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 2 ads need fixing. Each ad below is one of Arcticwolf’s real live creatives, read straight from the ad libraries.

Arcticwolf’s live ads, scored against their buyer

The Easiest MDR Decision You'll Make | G2 Rated, scored 7/10 against Arcticwolf’s ideal buyer. Strong proof and competitor benchmarks land well, but 'easy to work with' undersells the security outcome the ICP actually fears.
24/7 protection & expert guidance, scored 8/10 against Arcticwolf’s ideal buyer. Mid-market G2 Leader badge plus 24/7 and AI framing hits the ICP's core fear and segment precisely.
Consistent Security From a G2-Verified MDR Leader, scored 7/10 against Arcticwolf’s ideal buyer. Customer quote and quadrant placement build trust, but the vague consistency message misses a specific pain or outcome.
(untitled ad), scored 4/10 against Arcticwolf’s ideal buyer. Creative shows only 'AI' and a warning triangle, no copy or offer to earn the click.
The Easiest MDR Decision You'll Make | G2 Rated, scored 7/10 against Arcticwolf’s ideal buyer. Named competitor benchmarks and G2 badges give real proof, but ease of business is a secondary concern for a CISO under threat pressure.
What Should You Demand From a Modern MDR Provider?, scored 8/10 against Arcticwolf’s ideal buyer. Sharp provocation calling out AI hype directly matches the skeptical CISO evaluating MDR vendors right now.
Arctic Wolf Named Leader in MDR for Midmarket by IDC MarketScape, scored 8/10 against Arcticwolf’s ideal buyer. Third-party analyst validation from IDC targeting midmarket is precise proof for the exact buyer segment in the ICP.
Download The 2026 AI & Cybersecurity Trends Report, scored 6/10 against Arcticwolf’s ideal buyer. Timely AI angle matches CISO concern but the offer is a trends report, not a solution, so intent to buy stays low.
Attackers are using AI to move faster, scale broader, and automate malicious act, scored 5/10 against Arcticwolf’s ideal buyer. Creative is a blurred abstract frame with no readable text, leaving the strong body copy to carry the entire load alone.
Access the complimentary report., scored 8/10 against Arcticwolf’s ideal buyer. Gartner brand authority plus a free download lowers friction for a CISO actively evaluating MDR options.
Arctic Wolf's cutting-edge technology & team of security experts processes 3 tri, scored 5/10 against Arcticwolf’s ideal buyer. The 3 trillion events stat is compelling proof but the creative is a logo-only video thumbnail with no hook or offer visible.
Endpoint as Strategic Foundation, scored 6/10 against Arcticwolf’s ideal buyer. Relevant endpoint security topic with a clear download CTA, but the framing is conceptual rather than pain-driven for a stretched security team.
EDR Security Free Demo, scored 5/10 against Arcticwolf’s ideal buyer. Generic tagline 'endpoint guardian' adds no specificity and the value claim is vague for a CISO evaluating EDR options.
24x7 Cybersecurity Protection Ad, scored 7/10 against Arcticwolf’s ideal buyer. 24x7 dedicated team and attack surface reduction directly match the ICP pain, with useful sitelinks for different buyer stages.
EU DORA Compliance Guide, scored 7/10 against Arcticwolf’s ideal buyer. Tightly targets financial firms facing DORA compliance pressure, a named ICP trigger, with clear educational intent and comparison content.
Datenpannen Response Tool Demo, scored 7/10 against Arcticwolf’s ideal buyer. Incident response tool covering ransomware, BEC, and data breaches maps directly to ICP pain with a free demo CTA.
Aurora Endpoint Protection Japan, scored 4/10 against Arcticwolf’s ideal buyer. Minimal copy with no pain hook or differentiator beyond a product name and a generic contact prompt.
Gartner MDR Guide Download, scored 8/10 against Arcticwolf’s ideal buyer. Gartner credential plus MDR specificity and hybrid AI framing give a CISO a credible, low-friction reason to engage.
NIS2 Directive Compliance Ad, scored 6/10 against Arcticwolf’s ideal buyer. Compliance angle is on-target but 'managed security operations centre' is generic with no differentiator.
Managed Aurora XDR Platform, scored 6/10 against Arcticwolf’s ideal buyer. Threat-detection promise is relevant but stops short of any proof or outcome that earns the click.

See Arcticwolf’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.