How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Appzen's ads lose the buyer

Appzen is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 0 ads need fixing. Each ad below is one of Appzen’s real live creatives, read straight from the ad libraries.

Appzen’s live ads, scored against their buyer

Gartner® Hype Cycle™ for AI in Finance, 2026, scored 7/10 against Appzen’s ideal buyer. Gartner third-party proof earns CFO attention.
Download the Whitepaper, scored 6/10 against Appzen’s ideal buyer. On-ICP topic and clear asset type but no outcome metric or pain stat to compel the click over a generic guide.
Download the Whitepaper, scored 7/10 against Appzen’s ideal buyer. Crisp problem-solution framing with AI Agents angle lands well for AP leaders but carries zero proof or outcome number.
Download the Whitepaper, scored 6/10 against Appzen’s ideal buyer. Same strong topic as ad 1 but darker CTA button reduces visual urgency versus the yellow variant.
Download the Whitepaper, scored 7/10 against Appzen’s ideal buyer. Governed AP service center framing is specific and on-pain but no metric or customer name to close the credibility gap.
Download the Whitepaper, scored 7/10 against Appzen’s ideal buyer. Strong topic-pain match for AP leaders but abstract architectural photo adds no signal and no proof anchors the ask.
Gartner® Hype Cycle™ for AI in Finance, 2026, scored 7/10 against Appzen’s ideal buyer. Gartner badge and hype cycle chart are strong third-party proof for CFOs but no AppZen-specific outcome is surfaced.
AI Expense Audit Every Language Country, scored 8/10 against Appzen’s ideal buyer. Global compliance angle plus three sharp sitelinks match high-intent searchers and the ICP pain precisely.
AI Invoice Capture Automation, scored 6/10 against Appzen’s ideal buyer. Specific '100% accurate AI extraction' claim is credible but body stops short of a pain or outcome hook.
Best AP Automation Software, scored 5/10 against Appzen’s ideal buyer. 'Best' and 'Leading' are unsubstantiated superlatives that any competitor can claim, killing differentiation.
Talk With an AP Expert, scored 5/10 against Appzen’s ideal buyer. CTA is soft and consultative while body pivots to invoice extraction, creating a mismatched message.
Automated Expense Audit End Manual Reviews, scored 7/10 against Appzen’s ideal buyer. Headline directly names the ICP pain of manual reviews and pairs it with compliance and a clear demo CTA.
Streamline Invoice Processing AP Automation, scored 6/10 against Appzen’s ideal buyer. Body names real pain points but headline is generic and the vertical sitelinks add useful targeting signal.

See Appzen’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.