Where AppsFlyer's ads lose the buyer

AppsFlyer is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.7 out of 10, and 0 ads need fixing. Each ad below is one of AppsFlyer’s real live creatives, read straight from the ad libraries.

AppsFlyer’s live ads, scored against their buyer

• The 2026 Subscription Playbook, scored 8/10 against AppsFlyer’s ideal buyer. Specific benchmarks and vertical data give subscription app marketers a real reason to download.
• The State of Finance for Marketers, scored 7/10 against AppsFlyer’s ideal buyer. Strong fintech vertical fit with real install and spend data, but hook is broad for a cold feed.
• The State of Finance for Marketers, scored 8/10 against AppsFlyer’s ideal buyer. Sharp contrarian insight with a retention chart stops the scroll for fintech growth marketers.

See AppsFlyer’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.