How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Apollo.io's ads lose the buyer

Apollo.io is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 4 ads need fixing. Each ad below is one of Apollo.io’s real live creatives, read straight from the ad libraries.

Apollo.io’s live ads, scored against their buyer

1995 sales tactics don’t close 2026 deals. Apollo brings data, intelligence, and, scored 7/10 against Apollo.io’s ideal buyer. Sharp pain hook on outdated workflows lands well for RevOps and sales leaders, but no specific proof or CTA in copy.
Hi %FIRSTNAME%, is %COMPANYNAME% paying for too many GTM tools? Consolidate your, scored 7/10 against Apollo.io’s ideal buyer. Tool consolidation angle hits the fragmentation pain well, but broken personalization tokens undercut credibility.
Upgrade to Apollo today., scored 6/10 against Apollo.io’s ideal buyer. Same creative concept as sibling ads with a slightly softer hook and no differentiating proof.
What I loved about the 90s: Dunkaroos, Tamagotchis, Clueless, and the sound the , scored 6/10 against Apollo.io’s ideal buyer. Sharp creative hook lands the pain but body copy buries the offer before the fold.
When the brand team pitched a 90s takeover for our new campaign, I was so excite, scored 6/10 against Apollo.io’s ideal buyer. Copy teases the campaign story but never surfaces a buyer pain or product promise.
The future of GTM is here., scored 7/10 against Apollo.io’s ideal buyer. Named speakers, exact date, and Anthropic co-brand give strong credibility for a warm ICP audience.
Today at ApolloNext, we announced that Apollo.io is now an AI GTM System with th, scored 5/10 against Apollo.io’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Apollo.io 🤝 Slack It's 2026… booking a few meetings should NOT take multiple to, scored 7/10 against Apollo.io’s ideal buyer. Tool-fragmentation pain is named precisely and the Slack integration gives a concrete, relatable hook.

See Apollo.io’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.