Where Apiiro's ads lose the buyer

Apiiro is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Apiiro’s real live creatives, read straight from the ad libraries.

Apiiro’s live ads, scored against their buyer

• Secure AI Code Generation Scale AppSec, scored 7/10 against Apiiro’s ideal buyer. Sharp hook and clear prevention angle.
• Guardian Agent by Apiiro, scored 6/10 against Apiiro’s ideal buyer. Relevant pain named but no proof, no CTA, and no specific outcome to drive a click.
• Autonomous AppSec Tool Guard AI Agents, scored 7/10 against Apiiro’s ideal buyer. Specific pains named and compliance outcome stated, but '100% compliant' claim is unbacked and CTA is absent.

See Apiiro’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.