How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Apideck's ads lose the buyer

Apideck is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 2 ads need fixing. Each ad below is one of Apideck’s real live creatives, read straight from the ad libraries.

Apideck’s live ads, scored against their buyer

Get your migration path mapped. 20 minutes., scored 8/10 against Apideck’s ideal buyer. Named competitor, real customer proof, and a 3-week production timeline make switching feel low-risk.
Integrations come up in 60% of B2B SaaS deals. For 1 in 4 companies, they come u, scored 9/10 against Apideck’s ideal buyer. Quantified deal-loss pain plus a build-vs-buy cost breakdown hits the ICP's exact trigger with hard numbers.
45+ accounting connectors. One integration., scored 8/10 against Apideck’s ideal buyer. Specific connector count, named platforms, and trust signals land the core value prop cleanly for the ICP.
🏦 We just updated the Embedded Finance Companies Landscape. 250+ providers mapp, scored 5/10 against Apideck’s ideal buyer. Market map is interesting but targets embedded finance observers, not integration-pain buyers.
Five questions that come up in every B2B SaaS sales call once integrations hit t, scored 9/10 against Apideck’s ideal buyer. Nails the exact sales-blocking integration questions every B2B SaaS product team dreads.
See the savings. 20 minutes. No strings., scored 8/10 against Apideck’s ideal buyer. Specific competitor price anchor hits Merge users already feeling cost pain hard.
995 fintechs publicly name the bank behind their product. Only 402 name the vend, scored 5/10 against Apideck’s ideal buyer. Compelling data story but targets fintech observers and analysts, not integration-pain product teams.
ExpenseOnDemand left Merge. Their ERP stack got wider and cheaper with Apideck., scored 9/10 against Apideck’s ideal buyer. Named customer, named competitor, named ERPs, and a clear outcome make this a textbook displacement ad.
All Your APIs in One Place - 200+ Connectors - The Realtime Unified API, scored 7/10 against Apideck’s ideal buyer. 200+ connectors and unified model match the query well.
QuickBooks API Integration - One API for QuickBooks & More, scored 8/10 against Apideck’s ideal buyer. Query-matched headline, pain-named sitelink 'Skip QuickBooks API Pain', and speed promise land well for high-intent searchers.
Quickbooks, Xero, Sage, & more - All Accounting APIs in 1 Place, scored 7/10 against Apideck’s ideal buyer. Named platforms and 10x speed claim are solid, but compliance callout dilutes the core speed-to-market hook.
Get Started For Free - Developers Choose Apideck APIs, scored 7/10 against Apideck’s ideal buyer. Strong speed promise and developer call-out, but 'SaaS platforms' is broader than the accounting/ERP pain this ICP feels.

See Apideck’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.