Where Amplitude's ads lose the buyer
Amplitude is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 11 ads need fixing. Each ad below is one of Amplitude’s real live creatives, read straight from the ad libraries.
Amplitude’s live ads, scored against their buyer
- Analytics that acts, not just answers, scored 7/10 against Amplitude’s ideal buyer. Concrete Amplitude plus Braze loop lands well but skews toward marketers over PMs and analysts.
- The 3-Day Habit That Predicted Retention, scored 9/10 against Amplitude’s ideal buyer. Named customer, 20X ROI quote, and a specific retention insight hit the ICP's core pain precisely.
- Can AI evaluate your CX—and bottom line?, scored 5/10 against Amplitude’s ideal buyer. Marketing analytics framing and vague CX question dilute relevance for product and data buyers.
- How NBC upped retention by 2x, scored 8/10 against Amplitude’s ideal buyer. Named brand proof and a specific retention metric make this highly credible to the ICP.
- The New Way to Do Analytics, scored 7/10 against Amplitude’s ideal buyer. AI-powered self-serve analytics is on-ICP but the hook stays generic without a concrete outcome.
- A Buried Button Was Costing Zip Customers Time, scored 8/10 against Amplitude’s ideal buyer. Named executive quote on experiment validation hits the ICP pain precisely, with a real face adding credibility.
- Your investment keeps paying off, scored 5/10 against Amplitude’s ideal buyer. Creative asks a vague question with no specific value, making it forgettable to a cold buyer.
- A Buried Button Was Costing Zip Customers Time, scored 7/10 against Amplitude’s ideal buyer. Relatable democratized-data quote resonates with product teams but lacks a specific outcome metric.
- Amplitude + Braze = Better Together, scored 6/10 against Amplitude’s ideal buyer. Integration pitch is clear but skews toward marketing buyers, diluting fit for core product analytics ICP.
- See the full impact of every test you run, scored 7/10 against Amplitude’s ideal buyer. Unified experiment view directly addresses the fragmented-toolchain pain, though no proof or metric seals it.
- Compare common analytics tools, scored 6/10 against Amplitude’s ideal buyer. Comparison angle is smart but body copy is vague and self-referential rather than outcome-driven.
- AI-Powered Data Analytics Trust, scored 4/10 against Amplitude’s ideal buyer. Generic AI analytics claim with no product-specific hook for the digital product builder.
- AI-Powered Data Analytics Trust, scored 4/10 against Amplitude’s ideal buyer. Identical to sibling ad, generic claim misses the activation and retention pain the ICP feels.
- All-in-One Digital Analytics Comparison, scored 6/10 against Amplitude’s ideal buyer. Competitor name-drop earns attention from switchers but the offer stays surface-level.
- Web Analytics What Why Actions, scored 6/10 against Amplitude’s ideal buyer. Sharp differentiator framing, what happened, why, and what to do, maps well to the ICP pain.
- GA4 Alternative Full Analytics Platform, scored 7/10 against Amplitude’s ideal buyer. GA4 migration trigger is a high-intent query match with clear sitelinks guiding next steps.
- Amplitude Digital Analytics All-in-One, scored 5/10 against Amplitude’s ideal buyer. All-in-one platform claim is recognizable but too generic to differentiate from any analytics tool.
- Looking for Amplitude Korea, scored 6/10 against Amplitude’s ideal buyer. Brand-name query match is solid but copy promises no specific outcome beyond 'no limits'.
- Heatmaps Web and Apps, scored 7/10 against Amplitude’s ideal buyer. Specific feature headline targets a real ICP pain, but body is too brief to close the value gap.
- AI Analytics Enterprise Warehouse Native, scored 7/10 against Amplitude’s ideal buyer. Warehouse-native and named integrations speak directly to engineering leads evaluating stack fit.
See Amplitude’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.