Where Alphapoint's ads lose the buyer

Alphapoint is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.8 out of 10, and 0 ads need fixing. Each ad below is one of Alphapoint’s real live creatives, read straight from the ad libraries.

Alphapoint’s live ads, scored against their buyer

• Connect liquidity while retaining market control, scored 7/10 against Alphapoint’s ideal buyer. Clear exchange-operator hook with product proof, but stops short of compliance or speed-to-market angles.
• How Bancolombia Group launched Wenia, scored 9/10 against Alphapoint’s ideal buyer. Named bank customer, regulated use case, and build-vs-buy hook land perfectly for the bank and fintech ICP.
• How Coinext launched in four months and scaled in Brazil, scored 8/10 against Alphapoint’s ideal buyer. Concrete time-to-launch proof with a named exchange customer directly addresses the build-vs-buy trigger.
• Put risk and market controls inside the exchange, scored 8/10 against Alphapoint’s ideal buyer. Sharp operator pain hook with product UI proof, but no CTA or named outcome to close the click.
• Infrastructure for exchanges and brokerages, scored 7/10 against Alphapoint’s ideal buyer. Clear ICP targeting with capability breadth shown, but stops at feature list without a specific outcome or proof.
• Exchange infrastructure built for institutional markets, scored 8/10 against Alphapoint’s ideal buyer. Direct command framing hits the institutional operator squarely, with live platform UI reinforcing credibility.

See Alphapoint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.