Where Alkira's ads lose the buyer

Alkira is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 4 ads need fixing. Each ad below is one of Alkira’s real live creatives, read straight from the ad libraries.

Alkira’s live ads, scored against their buyer

• Turn cloud sprawl into cloud control., scored 7/10 against Alkira’s ideal buyer. Named customer and speed claim land well, but 'Learn More' undersells a clear conversion moment.
• Take control of multicloud complexity., scored 6/10 against Alkira’s ideal buyer. Kraft Heinz name adds proof but 'unify operations with ease' is vague and the CTA does not push conversion.
• Your network, minus complexity, scored 6/10 against Alkira’s ideal buyer. Crisp positioning and a strong visual but no proof and no specific outcome beyond the tagline.
• Control every connection, scored 5/10 against Alkira’s ideal buyer. Headline on creative is generic, leaving no proof or specific outcome to justify a click.
• Simple cloud builds. Book a demo., scored 5/10 against Alkira’s ideal buyer. 'Multicloud, simplified' is a category claim with no specific outcome or proof to justify the demo ask.

See Alkira’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.