Where aleno's ads lose the buyer

aleno is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 3 ads need fixing. Each ad below is one of aleno’s real live creatives, read straight from the ad libraries.

aleno’s live ads, scored against their buyer

• Digitaler Assistent aleno, scored 4/10 against aleno’s ideal buyer. Integration list speaks to developers, not the F&B or GM buyer who cares about outcomes.
• Quandoo wird eingestellt!, scored 7/10 against aleno’s ideal buyer. Sharp rival-exit hook with social proof and a clear revenue outcome, but no explicit CTA.
• Mit aleno konnten wir die Zahl der Gaste um 15% steigern., scored 8/10 against aleno’s ideal buyer. Named Operational Excellence buyer at a recognizable chain delivers a specific 15% guest-growth outcome with strong ICP credibility.
• Zentrale Gästedaten im Hotel, scored 6/10 against aleno’s ideal buyer. Hits the right buyer and pain but offers no outcome or CTA to close the click.
• Hotel Guest Experience, scored 5/10 against aleno’s ideal buyer. Category-level headline with no specific outcome or CTA leaves the buyer with nothing to act on.
• Hotel-Software ergänzt PMS, scored 7/10 against aleno’s ideal buyer. Sharpest of the three: names the PMS integration pain and promises a concrete relief with 'Keine Listen mehr'.

See aleno’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.