How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Airtable's ads lose the buyer

Airtable is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 4 ads need fixing. Each ad below is one of Airtable’s real live creatives, read straight from the ad libraries.

Airtable’s live ads, scored against their buyer

AI adopters vs. AI operators., scored 7/10 against Airtable’s ideal buyer. Named customer proof and sharp AI-ops framing resonate with ops leaders chasing automation maturity.
How Wayfair scaled creative operations, scored 8/10 against Airtable’s ideal buyer. Named enterprise logo, real speakers, and a specific use case give ops managers a concrete reason to watch.
Product roadmapping 2.0, scored 7/10 against Airtable’s ideal buyer. Tight vertical focus on product teams with a concrete AI angle earns the click, but no proof or urgency to push past curiosity.
The enterprise demo, tailored to you, scored 8/10 against Airtable’s ideal buyer. Product UI shown in context plus a direct demo CTA makes the value tangible for product and ops buyers.
On Day 3 of Airtable Summer Camp, we're introducing Canvas. Describe the app, da, scored 6/10 against Airtable’s ideal buyer. Feature announcement copy is clear but event-framed and product-launch-toned rather than pain-led for the ICP buyer.
The ultimate AI guide for marketers in 2026, scored 6/10 against Airtable’s ideal buyer. Vertical-specific and free lowers friction, but 'ultimate guide' framing is generic and no proof of what the plays actually deliver.
See how teams put AI to work in Airtable, scored 7/10 against Airtable’s ideal buyer. Governed data plus AI agents on one system is a sharp value prop, and the UI screenshot makes it concrete for marketing ops buyers.
“Clean, relational data unlocks AI.”, scored 8/10 against Airtable’s ideal buyer. Named enterprise logo, real job titles, and a retail-specific AI hook deliver strong in-feed proof for ops and e-commerce buyers.
The hardest part of enterprise AI isn't intelligence — it's getting what one per, scored 7/10 against Airtable’s ideal buyer. Sharp pain hook names the real enterprise AI bottleneck.
Airtable Agent Audit Log & Admin Controls – Airtable, scored 5/10 against Airtable’s ideal buyer. Feature-name headline buried in a Summer Camp event post loses the buyer pain entirely.
On Day 5 of Airtable Summer Camp, I’m hosting the Closing Ceremonies! We’ll give, scored 5/10 against Airtable’s ideal buyer. Brand and community event post, not a demand-gen ad; judge it on brand lift, not buyer fit.

See Airtable’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.