How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where airSlate's ads lose the buyer

airSlate is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 1 ad needs fixing. Each ad below is one of airSlate’s real live creatives, read straight from the ad libraries.

airSlate’s live ads, scored against their buyer

Delivery confirmations signed instantly, not chased, scored 8/10 against airSlate’s ideal buyer. Strong before/after metric and real patient name make the outcome concrete, but no named customer weakens the proof.
A signature six months late is barely a signature, scored 7/10 against airSlate’s ideal buyer. Switching story with a named pain point is compelling, but the customer is unnamed and the outcome is teased not shown.
Why a fertility pharmacy left its first eSignature app, scored 7/10 against airSlate’s ideal buyer. Concrete metric and audit-ready angle are strong, but the headline buries the outcome behind a 'why they left' frame that delays the payoff.
Faster Implementation airSlate WorkFlow, scored 6/10 against airSlate’s ideal buyer. Comparison hook lands but body stays vague with no concrete switching benefit.
If Conga Is Too Expensive, scored 8/10 against airSlate’s ideal buyer. Sharp price objection hook plus 'Save 50% over Conga' sitelink gives a concrete, credible switching reason.
If Conga Is Too Expensive, scored 7/10 against airSlate’s ideal buyer. Price objection is clear, weakening credibility.
Why Conga Isn't Smart Choice, scored 7/10 against airSlate’s ideal buyer. Dual objection angles compete in one headline, diluting the single strongest switching reason.
Save 50% Over Conga, scored 8/10 against airSlate’s ideal buyer. Specific savings claim directly addresses the price objection with a social proof hook in the body.
Conga Needs 6 Apps, 1 Will Do, scored 8/10 against airSlate’s ideal buyer. Consolidation angle is sharp and specific, directly hitting the ICP pain of disconnected tools.

See airSlate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.