Where Aikido Security's ads lose the buyer
Aikido Security is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 2 ads need fixing. Each ad below is one of Aikido Security’s real live creatives, read straight from the ad libraries.
Aikido Security’s live ads, scored against their buyer
- What would your team be able to build if security fixes took care of themselves?, scored 6/10 against Aikido Security’s ideal buyer. Aspirational hook resonates but stays vague, no specific capability or proof to anchor the promise.
- Cut the noise. Then skip the ticket. Aikido flags what’s actually exploitable an, scored 9/10 against Aikido Security’s ideal buyer. Directly names alert fatigue and ticket overhead, then lands a concrete differentiator with AutoFix PR.
- Malware, detected. Supply chain, protected. That's Aikido., scored 8/10 against Aikido Security’s ideal buyer. Real UI proof with package counts makes the supply chain claim credible and the free CTA lowers friction.
- See how it works, scored 8/10 against Aikido Security’s ideal buyer. Real-world breach hook tied to a specific dev tool lands hard for the exact ICP buyer.
- Close the gap, scored 7/10 against Aikido Security’s ideal buyer. Specific threat vector resonates with security-aware dev leads but CTA just repeats the headline.
- Stop threats before install. See Aikido Device Protection. 👉, scored 9/10 against Aikido Security’s ideal buyer. Named customer quote with a precise, credible pain point delivers the strongest proof in the set.
- Security patches that don't break production. Start patching today., scored 9/10 against Aikido Security’s ideal buyer. Solves the exact upgrade-fear pain with a concrete before/after demo and a direct CTA.
- Source Code Checker - Try It For Free, scored 7/10 against Aikido Security’s ideal buyer. Free trial and speed promise match high-intent query well, though copy stays generic on differentiators.
- Online SBOM Generator - Generate your SBOMs - Aikido Security, scored 7/10 against Aikido Security’s ideal buyer. Targets a real compliance-driven ICP need but body copy undersells the value beyond license alerts.
- Socket.dev Alternative - Get Your App Secured, scored 8/10 against Aikido Security’s ideal buyer. Competitor displacement framing captures high-intent switchers with a ranked claim and fast-start promise.
- Why Everyone's Leaving SQ - The Modern Alternative, scored 7/10 against Aikido Security’s ideal buyer. Competitor displacement hook is strong but 'developers love' is unsubstantiated and sitelinks dilute focus.
- Penetration Testing Services - Clear & Affordable Pricing, scored 7/10 against Aikido Security’s ideal buyer. Compliance framing, social proof, and free re-test give buyers a real reason to click.
- Online Pentest - SOC2 or ISO27001 Compliant, scored 7/10 against Aikido Security’s ideal buyer. Compliance-specific headline targets the exact buyer pain.
- Security, made for developers - Start For Free - Aikido Security, scored 7/10 against Aikido Security’s ideal buyer. Developer-first framing and free entry point match the ICP well, sitelinks add useful depth.
- Veracode vs. Aikido - SAST, SCA, DAST, IaC, and more - Try For Free, scored 8/10 against Aikido Security’s ideal buyer. Competitor comparison targets active evaluators with full coverage breadth and a free trial hook.
- The Better Alternative, scored 4/10 against Aikido Security’s ideal buyer. Headline names no competitor and no pain, making the switch argument invisible to a cold searcher.
- Checkmarx Alternative - The #1 SAST Platform, scored 8/10 against Aikido Security’s ideal buyer. Named competitor plus ranked claim captures high-intent switchers evaluating SAST options.
- Black Duck Alternative - Transparent Pricing, scored 7/10 against Aikido Security’s ideal buyer. Pricing transparency differentiator targets a known Black Duck pain point but body is cut before value lands.
See Aikido Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.