Where Ahrefs's ads lose the buyer

Ahrefs is running 7 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 1 ad needs fixing. Each ad below is one of Ahrefs’s real live creatives, read straight from the ad libraries.

Ahrefs’s live ads, scored against their buyer

  • Track what AI says about your brand, scored 8/10 against Ahrefs’s ideal buyer. Sharp AEO hook with a clear 3-step workflow and competitor share visual that speaks directly to brand and SEO managers.
  • Track the prompts buyers ask before they decide, scored 7/10 against Ahrefs’s ideal buyer. 495M+ real prompts stat is strong proof but the pipeline framing in body copy slightly misaligns with the SEO/AEO buyer the creative targets.
  • Ahrefs’ AI Visibility Index, scored 8/10 against Ahrefs’s ideal buyer. Specific scale proof (495M+ real prompts, 6 AI indexes) and instant benchmark promise land squarely on the AEO and brand manager pain.
  • Check any brand’s AI visibility instantly, scored 7/10 against Ahrefs’s ideal buyer. Clear AEO pain hook with multi-platform scope, but no proof or CTA to close.
  • Track what AI says about your brand, scored 7/10 against Ahrefs’s ideal buyer. Solid prompt-tracking pitch with competitor comparison, but no proof or urgency.
  • Check any brand’s AI visibility instantly, scored 7/10 against Ahrefs’s ideal buyer. Multi-platform scope and competitor angle land well, but no proof or CTA.
  • See Why Ahrefs Is Better, scored 6/10 against Ahrefs’s ideal buyer. Comparison hook fits high-intent query but 'better' is unsubstantiated and vague.

See Ahrefs’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.