How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Adverity's ads lose the buyer

Adverity is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 13 ads need fixing. Each ad below is one of Adverity’s real live creatives, read straight from the ad libraries.

Adverity’s live ads, scored against their buyer

Trust marketing AI enough to optimise, scored 8/10 against Adverity’s ideal buyer. Creative shows the exact semantic-layer workflow the ICP is blocked on.
Trust marketing AI enough to optimise, scored 9/10 against Adverity’s ideal buyer. Governance, provenance, and business logic framing lands precisely on the enterprise sign-off blocker the ICP faces.
Your data can be spotless and your AI can still be confidently wrong. The reason, scored 8/10 against Adverity’s ideal buyer. Opening line names the exact AI-context pain the ICP lives with, strong copy hook judged on substance.
Trust marketing AI enough to optimise, scored 8/10 against Adverity’s ideal buyer. Sharp pain hook naming exact undefined terms (incremental, converted) lands precisely on the ICP's semantic-layer problem.
ROAS in Google and ROAS in Meta are not the same number. Ask an AI which one to , scored 8/10 against Adverity’s ideal buyer. Opens with a concrete, undeniable metric-definition conflict that is the ICP's daily pain, strong copy-led hook.
Very excited to be heading back to DMEXCO - Digital Marketing Expo & Conference , scored 6/10 against Adverity’s ideal buyer. Relevant pain and named-brand speaker add credibility, but event-specific CTA limits reach to DMEXCO attendees only.
Trust marketing AI enough to optimise, scored 7/10 against Adverity’s ideal buyer. Data-debt framing and semantic-layer diagram speak directly to the ICP, but the creative headline is a generic aspiration without a specific proof point.
Trust marketing AI enough to optimise, scored 8/10 against Adverity’s ideal buyer. Clever analogy bridges campaign context to AI prompting, and the step-by-step workflow diagram makes the product mechanism concrete and credible.
Trust marketing AI enough to optimise, scored 7/10 against Adverity’s ideal buyer. Named warehouse integrations (Snowflake, BigQuery, Databricks) and LLM stack signal strong ICP fit, but the headline is identical to ad 4 with no added proof.
Read the Wavemaker case study, scored 8/10 against Adverity’s ideal buyer. Named agency customer with a titled quote plus three G2 badges delivers the strongest in-feed proof of any ad in this set.
Number One Funnel Competitor, scored 5/10 against Adverity’s ideal buyer. Competitor framing and connector count land, but no pain point or outcome for the ICP buyer.
Adverity For Enterprise, scored 4/10 against Adverity’s ideal buyer. Enterprise label is right but connect, visualise, analyse is too generic to earn a click from a data-stack buyer.
Smart With Data Tapclicks Competitor, scored 5/10 against Adverity’s ideal buyer. Competitor displacement angle is useful but the tagline and body give no specific outcome for the ICP.
Better Marketing Dashboards, scored 4/10 against Adverity’s ideal buyer. Dashboard framing undersells the platform and a typo in the body undercuts credibility with a technical buyer.
Self Serve Marketing Insights, scored 5/10 against Adverity’s ideal buyer. Speed and self-serve angle is relatable but no connector scale, warehouse fit, or data-governance pain addressed.
We Are Their Number One Competitor, scored 4/10 against Adverity’s ideal buyer. Unnamed competitor makes the hook meaningless and the body reverts to a generic connect, visualise, analyse pitch.
Smart With Data Improvado Competitor, scored 5/10 against Adverity’s ideal buyer. Named competitor displacement targets an in-market searcher but the body adds no differentiated outcome beyond connector count.
Self-Serve Marketing Insights, scored 5/10 against Adverity’s ideal buyer. Benefit is real but vague, no signal of scale, complexity, or data stack depth.
Automate Marketing Data, scored 6/10 against Adverity’s ideal buyer. Query-relevant automation angle lands, but stops short of naming ETL pain or warehouse fit.
The Marketing Data Platform, scored 6/10 against Adverity’s ideal buyer. Category claim is clear but generic, no differentiator separating it from a dozen rivals.

See Adverity’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.