AdRoast: who they sell to, and their live ad presence

AdRoast sells to B2B marketers and growth teams who are running paid ads on LinkedIn, Meta, or Google but struggling to convert traffic into demos or pipeline. The tool audits live ads against the buyer ICP and surfaces ranked fixes, targeting anyone from solo founders to marketing leads who suspect their ad messaging or targeting is off but cannot pinpoint why. It also offers a done-for-you Campaign Repositioning Sprint for teams that want full ad-to-page rewriting.

Who AdRoast sells to

The core buyer is a marketing manager, demand gen lead, growth marketer, or founder-marketer running active paid campaigns on LinkedIn, Meta, or Google who is spending budget but seeing weak demo conversion or low click-to-pipeline rates. Fits companies of any size that have live ads and an ICP they can articulate, spanning B2B SaaS, ecommerce, and cybersecurity as named segments. The trigger is a nagging suspicion that the ad creative or audience targeting is misaligned with the actual buyer, and a need for a fast, concrete diagnosis ranked by impact rather than a vague agency audit.

Buyer and segments

• Demand Gen Managers
• Growth Marketers
• Founder-Marketers
• B2B SaaS
• Ecommerce
• Cybersecurity

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for AdRoast right now. When they run ads, AdRoast scores each one against the buyer above.

Score AdRoast’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.