Where Adapty's ads lose the buyer
Adapty is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.6 out of 10, and 2 ads need fixing. Each ad below is one of Adapty’s real live creatives, read straight from the ad libraries.
Adapty’s live ads, scored against their buyer
- Black Friday paywalls: 1 prompt, 0 releases, scored 8/10 against Adapty’s ideal buyer. Hyper-specific seasonal hook with concrete proof of speed directly addresses paywall iteration pain.
- BibleChat's 1-week migration, scored 9/10 against Adapty’s ideal buyer. Named customer, hard numbers, and direct RevenueCat comparison nail the migration-fear objection perfectly.
- Restyle your onboarding with 1 prompt, scored 7/10 against Adapty’s ideal buyer. 'What I typed vs what I got' format shows paywall builder speed well but onboarding angle is narrower than core IAP pain.
- Zero builds per price change, scored 9/10 against Adapty’s ideal buyer. Nails the exact dev pain of build-gated pricing with scale proof baked in.
- No trial in your Photo & Video app? Then almost nobody chooses your annual plan., scored 8/10 against Adapty’s ideal buyer. Vertical-specific stat creates real urgency for Photo and Video app owners missing annual conversions.
- Photo & Video apps that sell credits/tokens earn more per install. Even when you, scored 7/10 against Adapty’s ideal buyer. Counterintuitive benchmark insight earns the click but the Adapty product link stays implicit.
- Migration in <1 week. See how., scored 8/10 against Adapty’s ideal buyer. Objection-first framing plus a named proof point directly neutralizes migration fear.
- HubX chose Adapty. Read why., scored 7/10 against Adapty’s ideal buyer. Named customer with massive scale numbers lands well for multi-app publisher segment.
- Build 6 screens with 1 prompt, scored 8/10 against Adapty’s ideal buyer. AI-generated onboarding flow demo makes the product tangible and the speed benefit concrete.
- Meet the teams that moved on, scored 9/10 against Adapty’s ideal buyer. Direct competitor callout plus four named migration stories with real metrics is best-in-class social proof.
- Build all 5 steps before "Subscribe", scored 7/10 against Adapty’s ideal buyer. Full-funnel framing is a genuine insight but the body copy number mismatch weakens credibility slightly.
- Everyone tells fitness apps to add a free trial. So we checked. Apps without a t, scored 8/10 against Adapty’s ideal buyer. Data-backed free trial debate hooks fitness app builders with a real benchmark stat.
- Paywall changes in 20 minutes, 0 releases, scored 7/10 against Adapty’s ideal buyer. Visual paywall builder demo is clear and specific but the hook is functional, not provocative.
- App founders, execs, and growth & monetization leaders. Let's meet in Barcelona , scored 5/10 against Adapty’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
- A/B test any screen and roll out the winner in 1 day, scored 8/10 against Adapty’s ideal buyer. Direct pain-point question plus same-day winner rollout promise lands squarely on the ICP's slowness blocker.
- A 300+ influencer program for a single mobile app. Scaling paid ads profitably w, scored 7/10 against Adapty’s ideal buyer. Contrarian UA growth angle is compelling for growth marketers but paywall or monetization tie-in is absent from copy.
- I hate seeing this: The ad promises one thing. The onboarding says another. The , scored 5/10 against Adapty’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
- Update every paywall with 1 Claude prompt, scored 9/10 against Adapty’s ideal buyer. One-prompt bulk paywall update is a genuinely novel, specific workflow win that directly kills the slow-iteration blocker.
See Adapty’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.