How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where ActiveCampaign's ads lose the buyer

ActiveCampaign is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 2 ads need fixing. Each ad below is one of ActiveCampaign’s real live creatives, read straight from the ad libraries.

ActiveCampaign’s live ads, scored against their buyer

Autonomous marketing, on your terms., scored 7/10 against ActiveCampaign’s ideal buyer. Automation-does-the-work message lands well, but ecommerce framing narrows ICP appeal.
Get context you didn't have to go find., scored 6/10 against ActiveCampaign’s ideal buyer. Intriguing concept but 'outside signals' feature is abstract and skips the core pain of manual campaign work.
Personalize marketing without losing control, scored 8/10 against ActiveCampaign’s ideal buyer. Franchise and multi-location pain nailed precisely, with a clear demo CTA and concrete visual proof.
Your platform should catch the opportunity before you've spotted it., scored 6/10 against ActiveCampaign’s ideal buyer. IDC proof adds credibility but 'agentic marketing' jargon blunts the ICP hook.
Sync templates across every location, scored 7/10 against ActiveCampaign’s ideal buyer. Sharp pain for multi-location teams with a clear demo CTA and product UI proof.
If your marketing platform feels like a second job, something went wrong. 😅 Mos, scored 8/10 against ActiveCampaign’s ideal buyer. Four concrete stats hit the time-savings and speed pain points the ICP lives in.
Chris Clark , Founder and CEO of Toss & Spin , on what it actually feels like to, scored 7/10 against ActiveCampaign’s ideal buyer. Named founder testimonial with real business context is strong social proof for the ICP.
Most marketing platforms treat your first 30 days as a grace period, time for on, scored 7/10 against ActiveCampaign’s ideal buyer. Risk-reversal guarantee lowers switching friction for SMB buyers already burned by tools.
Using AI but still doing most of the work yourself? You’re not alone. 82% of mar, scored 7/10 against ActiveCampaign’s ideal buyer. Curiosity gap stat hooks the AI-curious ICP buyer with a clear insider-knowledge promise.
Connect every location from one HQ, scored 7/10 against ActiveCampaign’s ideal buyer. Directly solves the multi-location account-juggling pain with a clear demo CTA and UI proof.
AI that catches what you would've missed., scored 8/10 against ActiveCampaign’s ideal buyer. Concrete automation scenario with hospitality UI proof speaks directly to the ICP's execution gap.

See ActiveCampaign’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.