How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Accruent's ads lose the buyer

Accruent is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 16 ads need fixing. Each ad below is one of Accruent’s real live creatives, read straight from the ad libraries.

Accruent’s live ads, scored against their buyer

Consistency Starts With Standardization, scored 6/10 against Accruent’s ideal buyer. Pain-aware question hooks the right buyer but no proof or outcome to close the gap.
Standardize Maintenance Across Sites, scored 5/10 against Accruent’s ideal buyer. Relevant claim for the right buyer but no proof, no outcome number, and no clear CTA.
Accruent - Accruent: Shaping the Future, scored 4/10 against Accruent’s ideal buyer. Brand-level headline with no specific outcome wastes high-intent search traffic despite strong sitelinks.
Streamline Your Maintenance - Reduce Unplanned Downtime, scored 7/10 against Accruent’s ideal buyer. Hits the core ICP pain and stacks three CTAs plus a G2 badge, but value stays generic with no specific outcome number.
Effectively Manage Leases - Request a Demo, scored 7/10 against Accruent’s ideal buyer. FASB/IASB and IFRS 16 signals hit the compliance pain precisely, but '100% implementation success' is unverified and the value stays process-level with no outcome metric.
Precision PdM with AI - CMMS Predictive Ops Solution - Tighten..., scored 5/10 against Accruent’s ideal buyer. Headline is jargon-dense, body copy trails off mid-sentence with no specific outcome or CTA visible.
Control Document Change - Engineering Document MGMT, scored 6/10 against Accruent’s ideal buyer. Targets a real ICP pain with a clear product name and demo CTA, but 'Unified Truth' is vague and no proof or outcome is given.
Request a Demo, scored 5/10 against Accruent’s ideal buyer. Space scheduling is a real ICP pain but 'cut costs and streamline booking' is generic with no proof, no number, and no role signal.
Request a Demo, scored 5/10 against Accruent’s ideal buyer. AI-powered space utilization is on-ICP but the claim is bare with no outcome, no proof, and no differentiator beyond the AI label.
Official Lucernex Site - Official Site - Improve Your Site Selection, scored 6/10 against Accruent’s ideal buyer. Real-time data and faster negotiations are credible hooks for VP Real Estate.
Request a Demo, scored 5/10 against Accruent’s ideal buyer. Lists three relevant capabilities but offers no outcome, no proof, and the restaurant-setting photo mismatches the enterprise real estate buyer.
EDMS - Secure Document Management, scored 5/10 against Accruent’s ideal buyer. Pain hook lands but value stays generic with no specific outcome or differentiator.
Sistema de Gestao de Desenhos - Documento local gerenciamento, scored 5/10 against Accruent’s ideal buyer. Secure 24/7 engineering data promise is relevant but no outcome, proof, or CTA shown.
Centralized Drawing Management - Request a Demo, scored 6/10 against Accruent’s ideal buyer. 'No more traveling records or outages' names a real pain but stops short of a specific outcome.
Enterprise Document Hub - Schedule a Call Today, scored 6/10 against Accruent’s ideal buyer. Pain is concrete and CTA is direct, but no proof or quantified outcome to close the gap.
EDMS Software - Secure Document Management, scored 6/10 against Accruent’s ideal buyer. G2 badge sitelink adds credibility but body copy stays generic and outcome-free.
Accruent EMS - Integrated with Tools & Apps, scored 5/10 against Accruent’s ideal buyer. Scheduling conflict pain is real but 'boosts team productivity' is too vague to earn a click.
Gestao de Documentos Eficiente - Sistema de Gestao de Desenhos, scored 6/10 against Accruent’s ideal buyer. Named product Meridian and enterprise trust signal land, but no outcome or CTA is visible.

See Accruent’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.