How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Abnormal's ads lose the buyer

Abnormal is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 3 ads need fixing. Each ad below is one of Abnormal’s real live creatives, read straight from the ad libraries.

Abnormal’s live ads, scored against their buyer

Ad image, scored 4/10 against Abnormal’s ideal buyer. Pure brand logo with no message, hook, or offer gives the ICP nothing to act on.
Saiba o que seu SEG não detecta — e como a Abnormal resolve, scored 7/10 against Abnormal’s ideal buyer. Creative vividly shows real BEC lure subjects and names the SEG gap, but no proof or CTA closes the deal.
Cybersecurity has changed. Behavioral AI helps security teams detect unusual beh, scored 4/10 against Abnormal’s ideal buyer. Generic network visual and vague 'future is coming' frame carry no specific threat, proof, or buyer signal.
Descubra lo que su SEG no detecta — y cómo Abnormal lo resuelve, scored 7/10 against Abnormal’s ideal buyer. Vivid phishing-email examples plus SEG gap framing hit the core pain sharply, but no proof or CTA lands the close.
A background check can confirm an identity is real. It can’t confirm the person , scored 6/10 against Abnormal’s ideal buyer. Clever identity-verification angle is intriguing but too abstract for a CISO scanning for a concrete email-threat solution.
Saiba o que seu SEG não detecta — e como a Abnormal resolve, scored 7/10 against Abnormal’s ideal buyer. Realistic phishing-subject-line creative makes the threat visceral, but no proof or explicit CTA limits conversion pull.
Move beyond black-box security. Behavioral AI gives teams transparent, explainab, scored 6/10 against Abnormal’s ideal buyer. CEO framing and 'stop crime with AI' mission statement are brand-level, not buyer-pain-level, for a cold CISO audience.
A background check can confirm an identity is real. It can’t confirm the person , scored 7/10 against Abnormal’s ideal buyer. Named CIO testimonial on screen is real in-feed proof, but the identity-gap hook is too abstract to anchor the email-threat pain fast.
2026年版メール脅威レポートを入手する, scored 7/10 against Abnormal’s ideal buyer. Specific report title, inbox-as-entry-point hook, and clear download CTA make a solid gated-content play for security leaders.
Descubra lo que su SEG no detecta — y cómo Abnormal lo resuelve, scored 7/10 against Abnormal’s ideal buyer. Vivid phishing-email examples plus SEG gap framing hit the core pain sharply, but no proof or CTA lands the close.
Built on eight years of innovation, a behavioral AI platform is helping redefine, scored 4/10 against Abnormal’s ideal buyer. Abstract network visual and heritage-focused copy lead with vendor story, not buyer pain, giving a cold CISO no reason to stop.
2026年版メール脅威レポートを入手する, scored 7/10 against Abnormal’s ideal buyer. Strong fear hook and clear download offer, but no proof or urgency beyond the report itself.
Top SaaS Security Stop Cyber Attacks, scored 7/10 against Abnormal’s ideal buyer. Hits key ICP pains, behavioral AI and account takeover, but 'Top SaaS Security Company' claim lacks proof.
Stop Account Takeovers Real Time AI, scored 7/10 against Abnormal’s ideal buyer. Product UI screenshot makes the outcome concrete, but 'Learn More' CTA is weak for a high-intent buyer.
Phishing Protection 30 Second Integration, scored 7/10 against Abnormal’s ideal buyer. '30 Seconds' integration claim directly kills the biggest objection, but body copy has a grammatical error weakening credibility.
Abnormal Blocks 70 Percent More Threats, scored 8/10 against Abnormal’s ideal buyer. Specific quantified claim against legacy SEG directly targets the displacement buyer with a sharp proof point.
Email Security Software Automate Day One, scored 5/10 against Abnormal’s ideal buyer. Generic category headline and 'most trusted' claim offer no differentiation for a security buyer already evaluating options.
Next Attack Already In Your Inbox, scored 8/10 against Abnormal’s ideal buyer. Provocative hook with BEC-style email examples creates immediate recognition of the exact pain the ICP lives with.
Next Attack Already In Your Inbox, scored 8/10 against Abnormal’s ideal buyer. Provocative hook with BEC-style email examples creates immediate recognition of the exact pain the ICP lives with.
AI Agent Threat Detection, scored 5/10 against Abnormal’s ideal buyer. Targets AI tool risk, not the core email attack pain this ICP is actively searching to solve.

See Abnormal’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.