How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Abacum's ads lose the buyer

Abacum is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 6 ads need fixing. Each ad below is one of Abacum’s real live creatives, read straight from the ad libraries.

Abacum’s live ads, scored against their buyer

The Budget Planning Ledger, from Abacum, the AI-native FP&A platform., scored 6/10 against Abacum’s ideal buyer. Specific asset with 103 steps across 11 phases is credible, but no preview of what the reader gets or a clear download CTA.
Abacum MCP: Claude, grounded in your source of truth, scored 5/10 against Abacum’s ideal buyer. Technically interesting MCP angle but speaks to AI/engineering curiosity, not the CFO pain of unreliable forecasts or slow closes.
Introducing AI Modeler, the newest addition to Abacum's AI-native FP&A platform., scored 6/10 against Abacum’s ideal buyer. Clear launch signal and a concrete workflow promise, but 'describe the model you need' stops short of showing the outcome or why it beats the spreadsheet.
Your business changes quickly. Your models shouldn't take weeks to catch up. AI , scored 7/10 against Abacum’s ideal buyer. Sharp pain hook lands perfectly for FP&A buyers.
Abacum MCP: Claude, grounded in your source of truth, scored 5/10 against Abacum’s ideal buyer. Technically interesting but 'MCP' and 'dimensions, logic and targets' reads as developer jargon, not CFO pain.
Meet AI Modeler from Abacum. Describe the financial model you want, attach your , scored 7/10 against Abacum’s ideal buyer. Clear product demo promise lands well for FP&A buyers.
Introducing AI Modeler from Abacum. Describe the model you need, attach your fil, scored 7/10 against Abacum’s ideal buyer. 'Introducing' signals a clear launch and the workflow promise is on-ICP, but the outcome and next step are cut before landing.
Introducing AI Modeler, the newest addition to Abacum's AI-native FP&A platform., scored 6/10 against Abacum’s ideal buyer. Pain hook is strong but 'newest addition' framing is generic and the creative image adds nothing, leaving the offer incomplete.
Finance has been told to do more with less for as long as I can remember. Fewer , scored 7/10 against Abacum’s ideal buyer. 'Finance has been told to do more with less' is a sharp, empathetic hook that earns attention from the exact ICP buyer.
I sent this note to the entire Abacum team yesterday. I’m posting it because I w, scored 3/10 against Abacum’s ideal buyer. Internal memo framed as founder story; lacks buyer anchoring and emotional distinctiveness.

See Abacum’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.