How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where 8am (AffiniPay)'s ads lose the buyer

8am (AffiniPay) is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 13 ads need fixing. Each ad below is one of 8am (AffiniPay)’s real live creatives, read straight from the ad libraries.

8am (AffiniPay)’s live ads, scored against their buyer

Start Strong with 8am, scored 5/10 against 8am (AffiniPay)’s ideal buyer. Covers the right journey but no specific pain, proof, or compliance hook to earn the click.
Modern AI for Lawyers - Trusted by Law Firms - Start Using Legal AI, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Clear ICP and demo CTA, but AI workflow angle misses the billing and compliance pain that drives this buyer.
Built for Law Professionals - More Than Case Management, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Vertical fit is clear but 'visibility and confidence' is too vague to beat a compliance or billing-specific rival.
See How CasePeer Works Today, scored 7/10 against 8am (AffiniPay)’s ideal buyer. Personal injury law firm fit is sharp, but body copy cuts off before landing the value.
Legal AI Tools, scored 5/10 against 8am (AffiniPay)’s ideal buyer. Broad AI label with no specific pain or outcome named for the law firm buyer.
Start Using Legal AI Trusted by Law Firms, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Social proof section and sitelinks add credibility but AI framing stays generic, no billing or compliance hook.
8am Legal Billing Software, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Billing headline hits the ICP but body stays generic with no specific outcome or differentiator.
Smarter Legal Workflows, scored 6/10 against 8am (AffiniPay)’s ideal buyer. No-new-tools angle is a real objection handler but no billing, compliance, or cash-flow outcome is named.
Legal Software for Law Firms, scored 7/10 against 8am (AffiniPay)’s ideal buyer. Cases, billing, and clients in one place directly matches the ICP pain.
Legal Case Management Online Case Management, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Repetitive headline wastes space and body stays descriptive with no outcome beyond 'track cases'.
Payments Built for CPAs, scored 8/10 against 8am (AffiniPay)’s ideal buyer. Role-specific headline and 'get paid faster' outcome directly address the CPA billing pain with a clear CTA.
All-In-One Legal Software - Start Your Free Trial, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Clear ICP fit and free trial CTA, but body copy stays vague on billing or compliance pain.
#1 Legal Software - Start Your Free Trial, scored 6/10 against 8am (AffiniPay)’s ideal buyer. '#1' claim lands flat without a source, and body copy skips billing or compliance specifics.
Case Management Software - Robust Document Management, scored 5/10 against 8am (AffiniPay)’s ideal buyer. Document management angle misses the billing and cash-flow pain that drives ICP urgency.
Billing Software For Law Firms - Batch Billing & Invoicing, scored 8/10 against 8am (AffiniPay)’s ideal buyer. Billing-specific headline with social proof and payments sitelink directly hits the ICP's core pain.
Law Firm Management Software, scored 5/10 against 8am (AffiniPay)’s ideal buyer. Prospect-conversion angle targets a different pain than billing admin or compliance urgency.
Legal CRM & Case Management - Legal Case Management Software, scored 6/10 against 8am (AffiniPay)’s ideal buyer. Social proof line is solid.
All-in-One Legal Software - 50+ Bar Associations Partner, scored 7/10 against 8am (AffiniPay)’s ideal buyer. 50+ bar association partnerships are strong trust proof, though body copy stays generic on outcomes.

See 8am (AffiniPay)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.