How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where 42 Agency's ads lose the buyer

42 Agency is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 8 ads need fixing. Each ad below is one of 42 Agency’s real live creatives, read straight from the ad libraries.

42 Agency’s live ads, scored against their buyer

Full-Funnel Growth Marketer for B2B Companies, scored 7/10 against 42 Agency’s ideal buyer. Sharp ICP pain hook on messy HubSpot lands perfectly but no proof or outcome sharpens the ask.
Paid isn't dead. But your playbooks need an upgrade., scored 6/10 against 42 Agency’s ideal buyer. Provocative hook but no concrete finding is shared, so the content promise stays hollow.
Results. Not Excuses, scored 7/10 against 42 Agency’s ideal buyer. Specific 62.4% cost-per-opp drop with a named customer is compelling, but 'Let's Talk' undersells urgency.
Built a small script that grabs the email / referral mentioned in OOO and pushes, scored 7/10 against 42 Agency’s ideal buyer. Clever, specific automation hook shows real GTM craft but no bridge to hiring 42 Agency.
Results. Not Excuses, scored 8/10 against 42 Agency’s ideal buyer. Named customer proof and a specific metric make this one of the stronger demand gen ads in the set.
Great metrics on animated ads on LinkedIn this past month! Hats off to the amazi, scored 5/10 against 42 Agency’s ideal buyer. Raw CTR and dwell-time numbers without context or a named campaign make this proof feel hollow.
We had a billboard on a truck at Unbound this year. Joanna who is an OG in the s, scored 7/10 against 42 Agency’s ideal buyer. Joanna Wiebe's third-party voice and the 'agencies suck' framing nail the buyer's objection but leave no next step.
A very clear articulation of why ads matter for enterprise/complex B2B marketing, scored 6/10 against 42 Agency’s ideal buyer. Solid enterprise-buying POV but the article framing stays abstract and never connects back to 42 Agency's offer.
Kamil Rextin at 42 Agency is one of the reasons I went deep on Claude Code. When, scored 6/10 against 42 Agency’s ideal buyer. Competitive spend data is genuinely useful but the creative belongs to ZoomInfo's gtm.ai, not 42 Agency's tool.
Read our B2B Marketing Playbooks, scored 5/10 against 42 Agency’s ideal buyer. Punchy brand line but zero proof or specific outcome to earn the 'Let's Talk' ask.
[Insert Clever Attention Grabbing Headline], scored 4/10 against 42 Agency’s ideal buyer. Cryptic 'clear not dark' hook and placeholder body copy leave the buyer with no reason to click.
[Insert Clever Attention Grabbing Headline], scored 4/10 against 42 Agency’s ideal buyer. Same revenue-first message as sibling ad but placeholder body copy undercuts any conversion intent.
Read our B2B Marketing Playbooks, scored 5/10 against 42 Agency’s ideal buyer. Comparison hook is relevant but 'We focus on revenue' is a category claim every agency makes, with no proof.

See 42 Agency’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.