Where 3E's ads lose the buyer

3E is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 0 ads need fixing. Each ad below is one of 3E’s real live creatives, read straight from the ad libraries.

3E’s live ads, scored against their buyer

  • Find PFAS in your products before customers ask, scored 8/10 against 3E’s ideal buyer. Sharp, proactive hook names exact PFAS hiding spots and a clear risk-assessment promise.
  • S'inscrire, scored 7/10 against 3E’s ideal buyer. Urgency hook on tightening PFAS rules lands well, but curiosity CTA is softer than a concrete takeaway.
  • L'IA au service de la conformité : on vous guide pas à pas, scored 7/10 against 3E’s ideal buyer. Named speakers and on-demand webinar format add credibility, but AI-for-compliance angle stays broad with no specific regulatory pain called out.
  • Turning SDS Data Quality from an Enterprise Risk to an Enterprise Asset, scored 8/10 against 3E’s ideal buyer. Verdantix-backed webinar ties SDS inaccuracy directly to fines and held shipments, a sharp ICP pain match.
  • A buyer’s guide to evaluating AI for compliance work, scored 7/10 against 3E’s ideal buyer. The 80/20 accountability line is a genuine POV that stops the right buyer, though the framework visual adds no urgency.
  • Six areas where compliance AI actually differs, scored 7/10 against 3E’s ideal buyer. Data-foundation risk angle is credible but the headline duplicates ad 1 creative, diluting differentiation across the campaign.

See 3E’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.