How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where 15Five's ads lose the buyer

15Five is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 14 ads need fixing. Each ad below is one of 15Five’s real live creatives, read straight from the ad libraries.

15Five’s live ads, scored against their buyer

Built for teams that don't slow down, scored 3/10 against 15Five’s ideal buyer. Hook targets engineering culture, not HR buyers, and the creative adds nothing readable.
Get your entire company on the same page, scored 7/10 against 15Five’s ideal buyer. Named customer plus a bold 100% alignment stat makes the outcome concrete and credible.
From admin problems to talent alignment, scored 5/10 against 15Five’s ideal buyer. Named customer and concrete problem, but outcome incomplete and no clear next step.
Give new managers a real edge, scored 6/10 against 15Five’s ideal buyer. Relatable scenario hooks well.
Performance that moves the needle, scored 4/10 against 15Five’s ideal buyer. Utilization-rate angle is intriguing.
One standard across every shift, scored 5/10 against 15Five’s ideal buyer. Scaling-and-consistency angle fits the ICP trigger but AI-guided feature claim needs a concrete outcome to land.
When we talk about AI transformation, HR is not the first department that comes , scored 6/10 against 15Five’s ideal buyer. Contrarian hook on HR and AI is a genuine POV but no specific finding or next step is visible in the copy.
Goals your team actually sticks to, scored 4/10 against 15Five’s ideal buyer. OKR ghost-town metaphor is catchy but 'research-backed' is a generic claim and the abstract gradient creative adds no signal.
Close the engagement gap, scored 6/10 against 15Five’s ideal buyer. Specific stat creates urgency and the case-study CTA on the creative closes the loop, but no named customer weakens proof.
Before you put someone on a PIP, answer this honestly: How do you know your feed, scored 7/10 against 15Five’s ideal buyer. PIP hook is a sharp, high-stakes moment that stops the right reader, and the feedback-landing question is a genuine provocation.
Turnover is a production problem, scored 6/10 against 15Five’s ideal buyer. Sharp reframe of turnover as an ops cost.
The ROI of a good manager, scored 8/10 against 15Five’s ideal buyer. Specific dollar range on the creative makes the retention cost visceral for tech HR buyers.
From operator to leader, faster, scored 5/10 against 15Five’s ideal buyer. Relatable frontline scenario but no proof, no outcome number, and CTA is cut before it lands.
The outcomes speak for themselves, scored 3/10 against 15Five’s ideal buyer. Generic 'real results' claim with no named customer, no number, and a vague multi-solution body.
Consistent performance at any size, scored 6/10 against 15Five’s ideal buyer. Scaling pain is real for the ICP but no proof or specific outcome backs the promise.
Less admin, more human, scored 6/10 against 15Five’s ideal buyer. Punchy AI positioning but the body truncates before showing what the workflow actually delivers.
Performance management for every shift, scored 6/10 against 15Five’s ideal buyer. Deskless worker angle is differentiated but the value prop is cut before any outcome or CTA appears.

See 15Five’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.