How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where 11x's ads lose the buyer

11x is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 14 ads need fixing. Each ad below is one of 11x’s real live creatives, read straight from the ad libraries.

11x’s live ads, scored against their buyer

Get the Voice Agent Guide, scored 6/10 against 11x’s ideal buyer. Self-check hook is clever but no outcome metric or proof anchors the download decision.
Today, we’re introducing the expanded vision for 11x. What began as a dream to f, scored 6/10 against 11x’s ideal buyer. Brand vision announcement with no specific offer or outcome for the SDR-constrained buyer.
Introducing our expanded vision at 11x 🧑🚀. What started as a dream a few years, scored 5/10 against 11x’s ideal buyer. Brand vision post, not a demand-gen ad; judge it on brand lift, not buyer fit.
It's pretty crazy that Jev launched three weeks ago and our team already shipped, scored 6/10 against 11x’s ideal buyer. Product demo angle is on-ICP but hook buries the feature behind a ship update anecdote.
ICYMI: our CEO Prabhav Jain sat down with Kristian Marquez on The Innovators & I, scored 6/10 against 11x’s ideal buyer. Pain hook lands for the ICP but podcast clip format dilutes direct demand-gen pull.
Did you mean: 11x?, scored 4/10 against 11x’s ideal buyer. Typo-correction framing wastes high-intent moment with a vague growth promise and no specific outcome.
AI Sales Agent Meet Your New Agent, scored 7/10 against 11x’s ideal buyer. 24/7 pipeline and autopilot meeting booking speak directly to SDR-replacement pain with a clear CTA.
AI Sales Chatbot Call Julian, scored 7/10 against 11x’s ideal buyer. Speed-to-lead and outbound automation hit core ICP pain, and sitelinks drive multiple conversion paths.
AI Phone Rep, scored 6/10 against 11x’s ideal buyer. Inbound-to-pipeline promise is on-ICP but headline is generic and outcome lacks any specificity.
Sales Intelligence Platform Software, scored 5/10 against 11x’s ideal buyer. Headline targets a different category query than 11x actually occupies, diluting ICP relevance.
Go-to-Market AI, scored 4/10 against 11x’s ideal buyer. Broad GTM label and vague body give a high-intent searcher no specific reason to click.
Lead Outreach Automation - AI Outrea..., scored 6/10 against 11x’s ideal buyer. Autopilot outreach angle fits the ICP pain.
AI Sales Enablement, scored 4/10 against 11x’s ideal buyer. Sales enablement is a crowded, imprecise category that does not match the AI SDR pain this product solves.
AI SDR Tool, scored 6/10 against 11x’s ideal buyer. Headline nails the exact ICP search term but the body delivers zero specifics to earn the click.
AI Demand Gen, scored 5/10 against 11x’s ideal buyer. Demand gen label is adjacent to ICP but the body is identical boilerplate across all ads, adding nothing.
Salesloft Competitor - Salesloft Alternative, scored 7/10 against 11x’s ideal buyer. Competitor conquest with specific capability list targets active evaluators, the strongest intent signal in this set.
11x.ai, scored 3/10 against 11x’s ideal buyer. Brand name alone as headline gives a non-branded searcher no hook, value, or reason to choose this over any competitor.

See 11x’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.