AdRoastAdRoast/ TeardownsRoast your ads free
Ad teardown · ASPM / CNAPP

One product in the ad.
Eight on the page.

The ad sells one product, OX.Cloud, behind an elite logo wall (IBM, Microsoft, Intel, Swisscom) and a real proof stat, 11,237 alerts reduced to 123 actionable ones. Then the click lands on a page selling four products and eight capabilities, under an H1, “Prompt to Run-time Security,” that reads like a typo and means nothing outside the category. Specific intent, generic destination.

OX Security
OX Security
ox.security · LinkedIn
5/10Ad-to-page
score

The ad, and the page it lands on

The ad, torn apart
LinkedIn post
Open on LinkedIn →
→
The landing page
ox.security/
OX Security landing page screenshot

What the teardown found · tap to open each one

What’s happening

The ad does the hard part well: it sells a single product (OX.Cloud), backs it with an elite logo wall (IBM, Microsoft, Intel, Swisscom), and carries a concrete proof stat, 11,237 alerts reduced to 123 actionable ones. That is specific intent.

What’s happening

The click lands on a page selling four products and eight capabilities, under an H1, “Prompt to Run-time Security,” that reads like a typo and means nothing outside the category. The single-product promise dissolves into a platform overview.

The fix

Send the OX.Cloud click to an OX.Cloud page: the same product, the same stat, the same logos, so the specific intent the ad built gets a specific place to land.

Questions, answered

The ad is strong: it sells one product, OX.Cloud, with an elite logo wall and a real, specific proof stat (11,237 alerts down to 123). It scores 5 because of what happens after the click, not because of the ad itself.
On the landing page. A single-product ad lands on a page selling four products and eight capabilities, under a headline, “Prompt to Run-time Security,” that reads like a typo. The specific intent the ad created has nowhere specific to go.
Match the page to the product. Point the OX.Cloud click at an OX.Cloud page that keeps the same stat and the same logos, instead of a platform overview that restarts the sales conversation from zero.
If your ad sells one product, click it and ask: does the page sell that one product, or the whole platform? A specific ad landing on a generic page makes the buyer do the narrowing you already did for them. AdRoast scores this automatically, and the first roast is free.

This is Marina Kogan’s original teardown of OX Security’s live ad. See the full infographic on LinkedIn →

More teardowns

Cycode
Four analysts sold the click. The page hid them.
Read the teardown →
Silverfort
The right message, in the wrong order.
Read the teardown →
Semgrep
A comparison page that argues with its own numbers.
Read the teardown →

Your ads, roasted the same way

Pull your live ads, score each against your buyer, see where the click leaks.

Roast your ads free →