AdRoastWhy does Semgrep's Snyk comparison page contradict its own numbers?
The Snyk comparison page has the right strategy and fights its own execution. The ad leads with a screenshotable stat, 17.5 hours vs 26 minutes, plus an elite logo wall (Dropbox, Snowflake, Figma, GitLab) and a real third-party benchmark. Then the landing page says 2.5 hours, not 26 minutes, so a page selling accuracy cannot keep its own numbers straight. A $100 gift card pulls gift-card hunters, not AppSec leaders.
The original teardown, on LinkedIn
The full infographic and commentary, straight from the post. Open on LinkedIn
The full breakdown, what works, where it breaks after the click, and the fixes, is in the post above.
This teardown is based on Marina Kogan's public analysis of Semgrep's live LinkedIn ad and landing page, published July 13, 2026.
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