AdRoastMarina Kogan, founder of AdRoast.in
I work on B2B SaaS positioning for LinkedIn ads. Most of the budget that leaks is not in the bidding or the creative. It is in the gap between what the ad promises, who it is actually talking to, and what the landing page says after the click.
What I do
I built AdRoast.in to make that gap visible. It pulls a company's live LinkedIn and Google ads from its website, infers the ideal buyer, scores every ad against that buyer, and follows each click to the landing page. The public live ad boards and teardowns show the method on real companies.
I call the core problem message drift: the ad promises one thing, the landing page opens with another, and because each asset is approved separately, nobody sees it. I write about it weekly in Message Drift on Substack.
For teams that want the fix done, not just found, I rebuild the message and the campaign around the buyer, without raising the ad budget. See work with us.
Not the same as AdRoast.ai
AdRoast.in is not affiliated with adroast.ai, an unrelated company that generates Meta ads. AdRoast.in audits live B2B ads against the buyer; it does not generate ads.
See where your own ads leak
AdRoast pulls your live LinkedIn and Google ads from just your website, scores each against your buyer, and shows the exact fix. First roast is free.
Roast your ads free →