AdRoastTwo people tell three stories.
The page answers one.
Typeform runs two companies in paid. LinkedIn sells the new platform with Research Flow and Growth Flow, while Google still sells the old product in the old words. And inside LinkedIn, a thought leader program writes from three different problems, then sends all three to one page. The variety is exactly why the program works in the feed. It is also what breaks the handoff.
score
The ad and the page it lands on
What the roast found · tap to open each one
Five LinkedIn ads are written in first person by four different people. This one is a founder venting about inbound leads, native to the feed, with the real form builder on screen.
The ad describes noisy inbound, SMBs and enterprises asking for different things, and never says what Typeform did about it. No result, no numbers, no before and after.
Finish the story: what changed for Tenex after the form went live.
Three of the five land on the same page: a breakfast series for social media marketers, “An event can be packed, beautifully branded, and completely useless to the business,” and this one about leads. The page body never mentions events.
Give each story a landing page that continues its problem.
Leads is the only story of the three the page answers, and it still drops the problem. A personal, chaotic founder story opens on “Boost revenue with conversations that convert.”
When a creator earns the click with a specific problem, pick up that same problem in the first screen.
The main proof on the page is “48M+ responses every month.” That shows scale, not what happened for a customer like Tenex.
Put one named result next to the story that sent the click.
Why it scores 5/10 · tap a row
Questions, answered
This teardown is based on a real AdRoast roast of Typeform’s live ad. See the full roast →
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