Ad teardown · B2B SaaS

99.9% earned the click.
The page changed the subject.

Orca has a rare asset: “99.9% of fixable AI vulnerabilities remain unpatched.” It is specific, it creates urgency, and it gives a security leader a clear reason to care. But the ad leads with a broad headline, and the landing page resets the conversation with a report title. The funnel does not lack proof. It delays it.

Orca Security

orca.security · LinkedIn

Ad-to-page
score

The ad and the page it lands on

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What the roast found · tap to open each one

What’s happening

The dark design and the oversized number make the risk impossible to miss. Attention is not the problem here. What happens around that attention is.

What’s happening

“The Full Picture of AI Risk” could point to AI-generated code, data exposure, agent security, Shadow AI, governance or model risk. The stat carries the creative while the headline stays broad.

The fix

Reverse it: “99.9% of Fixable AI Vulnerabilities Are Still Unpatched.” Build the ad around what stopped the scroll.

What’s happening

A CISO who sees 99.9% immediately asks 99.9% of what, across what sample, and how it was derived. The ad does not answer.

The fix

Add the proof Orca already has: “Based on real-world telemetry from 1,200+ production organizations.”

What’s happening

“2026 State of AI Security Report” is accurate, but it resets the conversation. The page answers much of what the buyer wants to know, only later.

The fix

Carry the same claim above the fold, then support it with what the telemetry reveals.

What’s happening

The creative says “Get the Full Report,” the button says “Download,” and the page says “Get the Report.”

The fix

One action, one promise. Then move one more stat next to the form, because big claims need immediate backing.

Why it scores 7/10 · tap a row

"The Full Picture of AI Risk" is clear and on-brand for security leaders; the 99.9% unpatched stat gives it teeth and specificity.

"Get the Full Report" matches the content-download intent well, low friction for a top-of-funnel ask, though it undersells what’s inside.

Dark, data-driven visual fits a security audience; logo and copy align but the creative gives zero preview of report contents or format.

The 99.9% stat is strong but "see what that means for your stack" is vague filler, doesn’t say what the reader actually learns.

No named customers, no callout stats like report page count or analyst mentions, no numeric proof beyond the one vulnerability stat in the ad text.

Questions, answered

The stat. “99.9% of fixable AI vulnerabilities remain unpatched” is specific and urgent, and the dark, oversized design makes it impossible to miss.

Right after the click. The hero changes to the report title, so the buyer has to rebuild the argument the ad already made, and the proof that backs the stat arrives later on the page.

Repeat the same claim above the fold in the same words, back it with the sample behind it, and keep one CTA from the creative to the form.

This teardown is based on a real AdRoast roast of Orca Security’s live ad. See the full roast →

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99.9% earned the click.The page changed the subject.

Your ads, roasted the same way

99.9% earned the click.
The page changed the subject.